Wherever you go, you see the same Pavlovian response play out! A person hears a buzz, looks down at their phone, and clicks on a text message. The extreme frequency of this experience is supported by data: The open rate for text messages is a whopping 99%. It’s not surprising that credit unions are seeking ways to leverage this hot trend to drive member engagement and grow their business. Eltropy’s platform brings the power of text messaging to credit unions in a complaint and secure way for multiple use cases — Marketing, Sales, Service, Lending and Collections.
First, however, credit unions must navigate FCC/TCPA compliance. TCPA has defined the rules governing the use of text messaging. In most cases, “express written consent” is required. It’s not difficult to obtain “opt-in” consent if you use the variety of methods at your disposal. Before you start, reassure prospects and members by showing full transparency. Explain what they can expect to receive by opting in and how they can opt out at any time.
To maximize sign-ups, employ a combination of the 8 methods below that you think would work best at your credit union.
Want to generate your own engagement buzz? Apply these best practices and you will collect a high volume of text messaging opt-ins. Your engagement levels will soar as you communicate with members on their preferred channel. Eltropy’s Text Messaging + Analytics platform helps you meet compliance requirements while delivering a superior member experience. Request a demo to learn how to start text messaging at your credit union today.
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