Blizzard conditions force immediate branch closings. Rates fall on 30-year mortgages. A new fraud alert demands immediate attention.
Whatever the scenario, when your credit union conveys vital information to members, how can it be sure its message is received? No communications method beats the speed or the 98% open rate of text messaging. However, credit unions must receive permission before they can text members or prospects.
The standard for consent differs by use case. For example, a member can grant permission at a tabling event simply by reciting a phone number. In general, 1-to-1 texts (Sales use) require only verbal consent, but 1-to-many texts (Marketing use) require express written consent.
Obtaining written consent sounds tricky, but we’ve captured best practices both in the table below to make it easier:
Regardless of the method, remember these two things: open communication encourages signups, and enrollment is a process. CUs can remain compliant with FCC/TCPA rules by following these 7 steps:
a) Name of credit union
b) Service description
c) Frequency of text messages
d) Customer support info (Text HELP for help)
e) Opt-out info (To stop, text STOP)
f) Additional carrier costs (MSG&DATA rates may apply)
g) Terms & Conditions (hyperlink)
Launch Campaigns for Multiple Purposes
By following this process, CUs will capitalize on their members’ desire to text businesses and will amass opt-ins quickly. Your teams can use these opt-ins to launch campaigns for a variety of purposes.
Multiple teams at your CU can leverage the popularity of text messaging to better connect with members. CUs are the focus of our Text Messaging + Analytics software, which now integrates with Symitar and other core banking systems. Want to start texting your members today? Request a demo.
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