Brand Guidelines

 2020

Explore

Our Logo

The Eltropy logo is a tricolored icon paired with the name eltropy placed either aside or stacked below. Both versions can be officially used, as per requirements in any documents and creative content. More about logo usage in the sections to follow.

Eltropy New Logo

Company History

Founded in 2013 with a vision to build a world-class, secure & compliant text messaging platform for finserv & Credit Union market, Eltropy is a brand that has sailed several tides.

The Colors

The brand identity of eltropy is composed of vibrant and fun colors, with a bit of definition. The Red represents problem, the Green represents solution and the Eltropy Blue represents the team that connects the problem to the solution. You guessed it right, that’s us.

colors of eltropy

Typography

For Marketing

Headings

Poppins

Paragraph

Nunito regular (400) is the official eltropy font for paragraphs. Use font sizing flexibly and reasonably.

For emphasis & highlights use Nunito 100 in a size that is at least 3x larger than paragraph text.

For Documents

Headings

Roboto Bold

Paragraph

Roboto regular (400) is the official eltropy font for paragraphs in documents, both internal & external. Use font sizing flexibly and reasonably.

For emphasis & highlights use Roboto 300 in a size that is at least 3x larger than paragraph text.

Logo - variations

The Eltropy logo basically has 3 versions, as follows. The horizontal, stacked and icon-only variations, can be used accordingly as need may require. 

Logo-1x1 Signature-SVG
Horizontal
Logo-1x1 Stacked-SVG
Stacked
Icon Only

Logo Usage

Make sure the logo and the background has the right contrast. For darker colored backgrounds, use the light version of the logo. 

dos
donts

Downloads

Download our latest & updated logo kit which has all the variations and file formats of our beloved logo. We’re sure, you will love it too.

Learn what our customers think about us

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On the last Monday of every month, we will deliver a roundup of highlights that include new partnerships, product updates, social media highlights and more.

It’s an exciting time for us at Eltropy and we are honored to have you aboard!

All set!

Webinar-ILST

Add the link to your bookmarks and the event to your google calendar to not miss the event! Looking forward to seeing you on 

September 3, 10 AM EST.

https://global.gotomeeting.com/join/384512789

You can also dial in using your phone. 
United States: +1 (224) 501-3412 

Access Code: 384-512-789 

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