Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announces that Central Willamette Credit Union has gone live with its leading solution. The Albany, Ore.-based credit union is using Eltropy to send secure and compliant Text Messaging in order to communicate more effectively with members during the COVID-19 pandemic and beyond.
Central Willamette CU’s CEO Stacie Wyss-Schoenborn said, “Eltropy was an obvious partner due to its focus on service, innovation, commitment to security, and strong industry record. Since signing with Eltropy, CWCU has experienced top-notch treatment. The level of service and communication with the Eltropy team has been beyond what we could have hoped for. They have worked tirelessly to ensure we can accomplish our goals for our members and have provided great comfort to us in this crazy time of uncertainty.”
Ashish Garg, CEO and co-founder of Eltropy,said. “Text Messaging is especially important as social distancing becomes more prevalent throughout America. By offering a Text Messaging solution that is easy to understand for both Credit Union teams and members, Eltropy is playing a major role in enhancing the relationships that are growing even more crucial in today’s uncertain time of pandemic.”
Training and Deployment
Given the sense of urgency to immediately use Eltropy’s solution as the COVID-19 pandemic grew in severity, Eltropy expedited the training and deployment process.. In fact, Central Willamette CU was up and running immediately for marketing.
“They accelerated our onboarding to allow us to communicate more effectively with our members at this pivotal time and have been ever-responsive to our needs and questions,” said Wyss-Schoenborn. “In a matter of hours, they’ve even been able to fast-track updates and solve pain points unique to the current-day situation.”
Goals & Future Plans
Eltropy’s one-to-many as well as one-to-one texting functionalities are top priority as the credit union continues to navigate the pandemic.
“We are hopeful to see lift from a marketing perspective, driving sales by coupling text messages with our other mass-communication tools, providing relevant and appropriate solutions at the touch of a button,” added Wyss-Schoenborn.
About Central Willamette Credit Union
Central Willamette is all about serving the people who live, work and play in the Willamette Valley. It’s what we love to do. Whether you’re just getting started on your financial journey, looking to build financial stability, or heading into a relaxing retirement, we’re your team. We’re financial advocates- fighting for you to have a financial future stronger than you ever imagined. We are committed to Building Better Lives Together.
Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy’s platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.