Eltropy Delivers Quick & Impactful Results for ICCU

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ICCU – One of the largest Credit Unions in the US with $4B+ assets

MILPITAS, CALIFORNIA (November 4, 2019) Eltropy, a text messaging-based platform that enables credit unions to communicate with members via text, announces that Idaho Central Credit Union (ICCU) is adopting its leading solution. ICCU is using Eltropy to facilitate texting with members, verify member identity over text, promote engagement among current and potential members, and more.


ICCU was looking to text members directly from within Salesforce in order to empower their employees to use a familiar platform to communicate with members on the channel they prefer – texting.

A member of the Northwest Credit Union Association recommended Eltropy due to its easy integration with Salesforce. Following the product demo, it was clear that Eltropy’s text messaging platform was the solution they had been looking for.

“Once we started comparing different providers with Eltropy, we loved their dedication and personalized service,” Michelle Young, product owner at ICCU.

She added that ICCU’s chief information officer was quickly sold on integrating Eltropy.

Eltropy’s CEO and co-founder Ashish Garg said, “Our platform’s compatibility with the existing credit unions’ systems provides a clear advantage compared with other text messaging solutions in the market.”

Training for Success

ICCU was not only impressed with the product itself but also how quick and easy it was to go live with Eltropy. Being committed to comprehensive training when deploying its text messaging platform, Eltropy worked directly with the ICCU team to provide them both web-based and in-person trainings – taking them live with all enhancements and custom workflows in just 6 weeks.

“Eltropy went above and beyond our expectations to ensure a seamless rollout,” Young said.

Early Results

Shortly after Eltropy’s deployment in August 2019, ICCU saw a decrease in the amount of time it took to verify the identity of a member.

A Bright Future

ICCU is looking to expand Eltropy’s usage to its entire call center and to all teams using Salesforce. This is a cost efficient solution for ICCU that will save time spent in verifying a member via text, securely receiving and sending documents over texts, automatically storing documents, among other Eltropy features’ usage for empowering employees. This will allow them to focus on resolving members’ issues as quickly as they call.

Young is looking forward to building on ICCU’s relationship with Eltropy and rolling out more features in the future. “We have barely scratched the surface,” Young added. “And it’s already made a huge difference to our call center and for our member relationships.”

“Eltropy is more than a vendor, they are a business partner. We are excited to be on this journey with them,” said Young.


About ICCU
Idaho Central was organized as a state-chartered credit union in 1940. The credit union’s administrative office is located in Chubbuck, Idaho. Idaho Central has over 1,200 employees serving over 380,000 members with 37 locations throughout the state and nearly $5 billion in assets. Idaho Central is a full-service, federally-insured financial institution and is ranked as a top credit union in the nation in returning value to its members. For an Idaho Central location near you, please visit ICCU.com.

About Eltropy
Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy’s platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.

Media Contact

Brittany Farb Gruber

Michelle Young

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