Eltropy, “The Best* text messaging-based platform for Credit Unions,” announces the hiring of Jason Smith as its first Vice President of Strategic Partnerships.
Smith joins Eltropy after several years as Vice President of Strategic Resources at the Northwest Credit Union Association (NWCUA). Eltropy is currently a Strategic Link Partner with the NWCUA and has worked closely with Smith to expand the solution’s footprint in the Pacific Northwest region.
“Exactly one year ago, I started wondering if Jason could join our team as the leader of our sales organization,” said Ashish Garg, co-founder and CEO of Eltropy. “So that whatever he was already doing among his many other responsibilities at NWCUA, he could do full time right in the trenches at Eltropy. That day is today.”
“I’ve seen firsthand what Eltropy has done over the past several years, going from just a handful of customers to more than 100 Credit Unions,” said Smith. “Although Credit Unions may not be able to outspend banks, they can be more nimble in what’s important to their membership by staying one to two steps ahead of member expectations. Eltropy helps them do just that. By joining Eltropy, I am excited to be able to help Credit Unions across the country with their needs of today and tomorrow.”
As Vice President of Strategic Partnerships, Smith will oversee the sales department, work closely with state credit union leagues to promote Eltropy’s platform, and collaborate with the marketing team to execute joint initiatives that drive lead generation and business growth.
Smith holds a bachelor’s degree in marketing from Boise State University and a master’s degree in business administration from the University of Phoenix. His previous professional roles have included director of sales at the University of Phoenix, vice president of sales at Performance Demand Marketing, , partnership executive at InPlace Software, and most recently, vice president of strategic resources at the Northwest Credit Union Association (NWCUA).
* CUNA Strategic Services selects Eltropy as the “Best Text Messaging Solution” for credit unions
Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy’s platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com