Eltropy’s Superior Platform Wins Over BRECO Federal Credit Union

Louisiana-based CU Seeks to Attract the ‘Next Generation’ of CU Members with Text Messaging

BRECO FCU joins Eltropy
Once we heard Eltropy’s presentation, we knew we had found what we were looking for.
Joshua Poole
President and CEO of BRECO

Eltropy, “The Best* text messaging-based platform for Credit Unions,” announces BRECO Federal Credit Union has gone live with its leading solution. The Baton Rouge, La.-based credit union is using Eltropy for Text Messaging with members in order to communicate efficiently and personally with its members. 

BRECO had previously launched Text Messaging for its membership with another vendor, but the platform was only capable of marketing use cases and opt-ins were difficult to capture. The ability to use BRECO’s existing phone number for messaging was also a major advantage for BRECO as members were already familiar and comfortable with it.

“Once we heard Eltropy’s presentation, we knew we had found what we were looking for,” said Joshua Poole, President and CEO of BRECO. “We chose Eltropy because its platform features a precise, easy-to-use format that we can utilize to not only market to our members, but also give them the ability to communicate with us personally and efficiently for any needs they might have. It will enable our Credit Union to establish deeper connections with members as we seek to empower them with the convenience and value they desire.” 

Ashish Garg, CEO and co-founder of Eltropy, said, “Eltropy is committed to providing Credit Unions a platform to effectively engage with members in order to answer questions and fulfill requests quicker and more efficiently. We are committed to working with our customers to ensure we are providing them with the best tool to meet their needs in an increasingly digital and remote world.”

Training and Deployment 

Within a week of signing its contract with Eltropy, BRECO was up and running with the solution. In fact, BRECO received text messages from its members within a day of going live, with requests for loan information and attempts to reset their online banking passwords. 

“The deployment and training process was extremely proficient,” said Poole. “Our employees’ response has been extremely positive, as they’ve been able to assist more members more rapidly, without being tied up on phone calls.”

Looking Forward 

BRECO’s long-term plans with Eltropy and Text Messaging are to drive increased efficiency, higher loan production, more member loyalty through enhanced value and attract the “next generation” of credit union members. 


About BRECO Federal Credit Union 

BRECO Federal Credit Union is an award winning community of passionate innovators bound together by a commitment to create positive and personal experiences through “changing lives, one dream at a time.”  What began in 1934 with one employee in a broom closet, has now flourished into a full service financial institution with locations serving the Baton Rouge and surrounding areas.  For 86 years, BRECO has been a financial partner for life to the thousands of members it serves, from a full suite of financial products and services, to nationally certified financial counselors and online, innovative financial games that have empowered individuals and families to make smarter financial decisions.  Learn more by visiting www.brecofcu.com, and social media at https://www.facebook.com/BRECOFCU/, https://www.instagram.com/brecofcu/, or https://twitter.com/BRECO_FCU

About Eltropy  

Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy’s platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.

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