Eltropy chosen as Finalist for collab 3.0 EMEA, MetLife Open Innovation Programme

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One of 8 insurtech finalists to emerge from a 148-applicant pool, Eltropy will compete for a US$100,000 MetLife contract MILPITAS, CALIF. — Eltropy has been chosen by MetLife as one of eight finalists for collab 3.0 EMEA, the global insurer’s open innovation programme. Selected from a pool of 148 applicants in 32 countries, the finalists will work with MetLife for two months to hone their ideas before pitching them to senior MetLife executives this July in London. The winner will receive a US$100,000 contract with MetLife in the Europe, Middle East and Africa (EMEA) region.

“As the messaging-based customer-engagement software company for financial services, we are excited to be chosen as a collab 3.0 EMEA finalist,” said Ashish Garg, Eltropy’s co-founder and chief executive officer. Eltropy is proposing to MetLife EMEA a WhatsApp-based solution; Eltropy also works with Line, WeChat, Messenger, and other popular messaging apps. “I am sure MetLife EMEA will see big value in the predictive analytics that our platform provides,” said Chandra Bhople, Eltropy’s co-founder and chief operating officer.

Eltropy is excited to be paired with MetLife ‘employee champions’ and looks forward to pitching its customer-engagement solution to MetLife senior executives. The winner will pilot its solution with MetLife in EMEA. The programme is run by LumenLab, MetLife Asia’s Singapore-based innovation center, in collaboration with MetLife EMEA. LumenLab’s work with startups started with two previous collab programmes in Asia. To date, MetLife has awarded more than US$500,000 in contracts to help develop practical solutions that deliver value to MetLife’s business and customers.

“The insurtech landscape is rapidly evolving, and we are excited to see collab attracting high-caliber entrants as it goes global,” said Zia Zaman, LumenLab’s chief executive officer and chief innovation officer, MetLife Asia. “The innovative finalists we chose bring fresh thinking to address the rising expectations of insurance customers.”

About Eltropy Based in Milpitas, Calif., Eltropy is a global software-as-a-service (SaaS) provider with a customer-engagement platform that uses popular messaging apps (SMS, iMessage, WhatsApp, Line, WeChat, Messenger, etc.) to help its customers grow revenue. For more information, visit www.eltropy.com. About MetLife MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com. About LumenLab As MetLife’s pioneers for disruptive innovation, LumenLab is charging ahead to create new businesses in health, wealth and retirement. Lumen, a measure of light, symbolizes our commitment to illuminating a new path for solving the problems that the people of Asia face today. Through our focus on building new products and services grounded in technology and data, we aim to help people achieve richer and more fulfilling lives. For more information, visit www.lumenlab.sg. Contact Chandra Bhople: chandra.bhople@eltropy.com For press-related inquiries, Greg Lupion: greg@eltropy.com@media

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